I also agree on ignoring whatever I perceive as an ad. Or better said, ignoring it on a conscious level. At the same time, I understand how Twitter might be more influential when making purchase decisions. You tend to discover new products because you generally follow or are already interested in certain brand. It is not a complete surprise. Twitter’s interaction is fast and light, which makes it easier to accept, deny, or be influenced by certain tweet, whereas Facebook entails many other angles that might clutter the consumer’s mind and distract him from a selling proposition.
Tuesday, September 27, 2011
Comment #9
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